When you’re creating content that aims to boost your lead generation strategy,you want to be mindful of the intent behind each write-up. You may be creating the longest articles for your blogs,but if they don’t serve a purpose,they might just go to waste.
For some who already have an idea about your product and who just needs a little push,you may direct them to checkout. For those who are learning about your product for the first time,however,you’ll want to be a source of information. Here’s how a lead generation company suggests you finetune your content to be informative rather than a hard sell.
Address a Pain Point
The most important part of your content should be its topic. Rather than just explaining why customers need your product,offer a solution to a pain point. You can think of topics to write about depending on queries and comments you see on your social media account,and turn them into informational pieces of content. You can gently remind customers that your product is there to help with their problem,but try not to be too forceful with your approach.
Keep the Brand Mention to a Minimum
If you are mentioning your brand every other sentence and telling customers to buy,you are doing too much of a hard sell. This will be annoying to read for a casual reader who is just curious and weighing their options. Leave the brand mention and call to action at the end of the article,or perhaps in the most relevant subheading that discusses in detail how your product can solve a customer problem.
Provide Complete Details
An informative article cannot just skim through the topic you are trying to discuss. You want to be as detailed as possible. You want your content to be easy to read and provide actually helpful information. You also want the information presented in bite-sized chunks. All of these will add to the readability and likeability of your content.
When it comes to brand mentions,there’s a fine line separating hard-sell and soft-sell. Be a friend to your readers by offering good advice first and foremost.
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